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What is branding?

Essentially, branding is a business' name, logo design, story and messaging of a business. It's practice differs one business from another. Just like a business, any product can become a brand. This is known as a product brand. Companies can sell similar products and services, but depending on their branding, for specific reasons to their brand can attract completely different customers who feel connected. The foundation of your brand is your logo. Your website, packaging and promotional materials--all of it integrate your brand.

Your brand strategy is how, what, where, when and to whom you plan to deliver your brand messages. Advertising where you do it is a part of your brand strategy. Your distribution channels are also a part of your brand strategy. What you communicate visually and verbally is also part of your brand strategy. Branding provides products and services with the power of a brand." Branding - creating and forming a brand in the minds of consumers to a specific organization, company. It is the process of giving meaning to products or services. It helps people in organizations quickly identify their brands. Letting them choose their products over the competition provides a basis, clarifying what this particular brand is and is not.